Privacy Policy

Last Updated: December 18, 2025

Driven, operated by Driven Labs, Inc. (“Driven,” “we,” “us,” or “our”), provides a global content and community platform for the automotive industry, available at www.getdriven.co. Driven is committed to protecting your privacy and ensuring transparency about how we handle your information.

This Privacy Policy explains how Driven collects, uses, discloses, and otherwise processes personal information when you use our digital services, including our website, mobile applications, and any content, functionality, or services offered therein (collectively, the “Service”).

This Privacy Policy is incorporated into and forms part of our Terms of Use. If you do not agree with this Privacy Policy, please do not use the Service.

1. SCOPE

This Privacy Policy applies to personal information we process:

  • When you access or use the Service;
  • When you communicate with us, including by email or through social media; and
  • When we receive your personal information from third parties, as described below.

This Privacy Policy does not apply to information processed solely in connection with separate written agreements with creators, talent, or other partners (e.g., “Creator Agreements”), except where those agreements incorporate this Privacy Policy by reference.

2. INFORMATION WE COLLECT

We may collect the following types of personal information. Not all categories will apply to every user.

Information You Provide Directly

  • Account and profile information.Name, username/handle, email address, password (stored in hashed form), profile photo or avatar, biography, preferences, and other details you choose to add to your profile.
  • User content.Videos, photos, comments, chat messages, reactions, and any other content you upload, post, or transmit via the Service, including associated metadata.
  • Communications and support.Messages you send to us (for example, support requests, bug reports, or feedback), and any information you choose to include in those messages.
  • Purchase and subscription information.If you subscribe to paid features or make purchases, we collect information about the products or services purchased, subscription plan, purchase date, renewal and cancellation details, and limited transaction information. Payment card details are typically collected and processed directly by our payment processors or app stores, not by Driven.
  • Surveys, promotions, and beta programs.Information you provide when you participate in surveys, promotions, sweepstakes, or beta tests (e.g., your responses, preferences, and feedback).
  • Safety and verification information.Information you provide to help us verify your identity or account (if we ask for it) or to investigate and resolve safety, security, or legal issues.

Information We Collect Automatically

When you use the Service, we and our service providers may automatically collect certain information through cookies, SDKs, pixels, and similar technologies:

  • Device and network information.IP address, device identifiers, device type, operating system, browser type and version, language settings, and approximate location inferred from IP address.
  • Usage and interaction data.Pages or screens you view; content you browse or watch; search queries; buttons, links, and features you interact with; date and time of your visits; and referral URLs.
  • Log and diagnostic data.Log files, crash reports, performance data, and other diagnostic information to help us monitor, troubleshoot, and improve the Service.
  • Cookies and similar technologies data.Data collected via cookies and similar technologies as described in Section 6. Currently we use Google Analytics cookies for website analytics purposes. Over time, we may use additional analytics and advertising cookies.

Information We Receive From Third Parties

We may receive personal information about you from:

  • Login or social sign-in providers (if you choose to use them), such as a display name, email address, and profile image, subject to the permissions you grant.
  • Payment processors and app stores, such as transaction confirmation, basic payment details (e.g., last 4 digits of card, card type), and billing status, to enable subscriptions and handle refunds or chargebacks.
  • Analytics, measurement, and advertising partners (if enabled), such as aggregated reports about how people interact with our content or ads, and, in some cases, identifiers and event data used for measurement and fraud prevention.
  • Other users, when they mention you, tag you, or share your content on the Service.
  • Publicly available sources, such as public social media profiles or public websites, where permitted by law.

3. HOW WE USE PERSONAL INFORMATION

We use personal information for the following purposes:

Provide and Operate the Service

  • Create and manage your account.
  • Authenticate you and maintain your sessions.
  • Deliver content, enable community features (such as comments and chat), and operate interactive features.
  • Process purchases, subscriptions, and other paid features.
  • Provide customer support and respond to your requests and inquiries.

Improve and Develop the Service

  • Monitor and analyze usage and trends.
  • Debug and troubleshoot issues.
  • Develop new features, content formats, and offerings.
  • Run experiments, tests, and beta programs.

Personalize Your Experience

  • Recommend content, features, or creators based on your activity.
  • Customize your experience on the Service, including interface preferences and content ranking, where permitted by law.

Advertising, Sponsorship, and Measurement

We may:

  • Display ads, sponsorships, and branded content within or alongside the content you view.
  • Measure the effectiveness of campaigns and sponsorships (e.g., views, clicks, conversions).
  • Limit how often you see certain ads, and detect and prevent ad fraud.
  • Where permitted and with any required consent, use cookies and similar technologies to provide interest-based advertising and cross-device or cross-context insights.

Communicate with You

  • Send you service and transactional messages (e.g., account notices, security alerts, subscription updates).
  • Send you marketing communications about Driven or our partners, in accordance with your preferences and applicable law. You can opt out of marketing communications at any time (see Section 7).

Safety, Security, and Legal Compliance

  • Protect the security and integrity of the Service, our users, creators, and partners.
  • Detect, investigate, and prevent fraud, abuse, spam, and other harmful or illegal activity.
  • Enforce our Terms of Use and other policies.
  • Comply with legal obligations and respond to lawful requests from authorities or other third parties.

Aggregated and De-Identified Data

We may create aggregated, anonymized, or de-identified information (for example, statistics about content performance or audience behavior) and use and disclose it for any lawful purpose. We will not attempt to re-identify such data where required by law.

4. LEGAL BASES FOR PROCESSING

If you are in the European Economic Area (“EEA”) or the United Kingdom (“UK”), we process your personal data only when we have a valid legal basis:

  • Contract. To provide the Service under our Terms of Use (e.g., account management, content delivery, community features, purchases).
  • Legitimate interest. To operate, secure, and improve the Service; prevent fraud and abuse; perform analytics and measurement; and send certain communications, where our interests are not overridden by your rights and interests.
  • Consent. For certain non-essential cookies, some marketing communications, and certain forms of interest-based advertising, where required by law. You can withdraw consent at any time.
  • Legal obligations. To comply with applicable laws, regulations, and legal processes.

We do not use solely automated decision-making that produces legal or similarly significant effects about you within the meaning of the GDPR.

5. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to:

Service Providers

Companies and individuals that provide services on our behalf, such as:

  • Hosting and cloud infrastructure
  • Video processing and streaming
  • Analytics and measurement
  • Customer support tools
  • Email and push notification providers
  • Security and anti-fraud services
  • Payment processors and billing platforms

These service providers are contractually obligated to process personal information only on our instructions and for the purposes described in this Privacy Policy.

Advertising and Measurement Partners

If and when we enable advertising technologies, we may allow advertising networks, measurement companies, and other partners to set and access cookies, device identifiers, and similar technologies through the Service to support ad delivery, measurement, and fraud prevention. Where required by law, we will obtain your consent and provide opt-out mechanisms.

Other Users and the Public

Depending on your settings and how you use the Service, certain information may be visible to other users and, in some cases, to the public, such as your username/handle, profile photo, and any content or comments you choose to post publicly.

Legal, Safety, and Rights Protection

We may disclose information to third parties (including law enforcement, regulators, courts, and private litigants) if we believe in good faith that disclosure is reasonably necessary to:

  • Comply with laws or lawful requests
  • Protect the safety, rights, or property of Driven, our users, or others
  • Investigate and enforce violations of our Terms or other policies
  • Detect, prevent, or address fraud, security, or technical issues

Business Transfers

We may disclose or transfer information in connection with or during negotiations of any merger, sale of company assets, financing, acquisition, reorganization, bankruptcy, or similar event, subject to appropriate confidentiality protections.

6. COOKIES AND SIMILAR TECHNOLOGIES

We and our partners use cookies and similar technologies (collectively, “cookies”) to operate, improve, and personalize the Service.

Types of Cookies We May Use

  • Strictly necessary cookiesRequired for core functionality such as security, network management, and enabling you to log in and navigate the Service. You cannot opt out of these cookies through our cookie tools.
  • Performance and analytics cookiesHelp us understand how users interact with the Service. 
  • Functional cookiesAllow the Service to remember choices or settings (e.g., language or playback preferences).
  • Advertising and personalization cookies May be used to deliver and measure ads and sponsored content, to limit how often you see an ad, to personalize content and ads based on your interests, and to prevent ad fraud. These may be set by us or by third-party advertising partners.

Your Choices

  • Browser settings.You can usually configure your browser to block or delete cookies. If you do, some features of the Service may not work properly.
  • Cookie banners and preference centers.In some regions (for example, the EEA/UK), we may present a cookie banner or preferences tool where you can manage non-essential cookies, including analytics and advertising cookies.
  • Third-party tools.For some tools like Google Analytics, you may have access to additional opt-out mechanisms provided by those third parties.

7. YOUR CHOICES AND CONTROLS

  • Account information.You can review and update certain account details via your account settings. If you want to close your account, you can do so in the Service (if available) or by contacting us.
  • Marketing communications.You can opt out of marketing emails by using the “unsubscribe” link in those emails or by contacting us. Even if you opt out, we may still send you non-marketing messages, such as transactional or service-related communications.
  • Cookies and tracking.You can manage cookies as described in Section 6 and, where provided, via our cookie banner or preference center.
  • App permissions.You can manage certain device permissions (e.g., camera, microphone, notifications) through your device’s settings.

Additional region-specific rights are described in Sections 8 and 9.

8. YOUR CALIFORNIA RIGHTS

This section applies only to California residents and supplements this Privacy Policy.

Sale and Sharing of Personal Information

  • We do not sell your personal information.
  • If, in the future, we allow third-party advertising partners to collect personal information via cookies or similar technologies on our Service for cross-context behavioral advertising, such activity may be considered “sharing” under the CCPA.

If and when we “share” personal information in this way, you will have the right to opt out of sharing, and we will provide a clear “Do Not Sell or Share My Personal Information” link or similar mechanism (including in connection with any cookie preference tools). We will also honor opt-out preference signals as required by law (for example, Global Privacy Control).

Rights Under California Law

Subject to certain exceptions, California residents have the right to:

  • Know/access. Request that we disclose the categories and specific pieces of personal information we have collected about you.
  • Delete. Request that we delete personal information we collected from you.
  • Correct. Request that we correct inaccurate personal information about you.
  • Opt out of sale or sharing. Opt out of any sale or sharing of personal information, as those terms are defined under California law.
  • Limit use of sensitive personal information. Limit certain uses or disclosures of sensitive personal information (if we collect it for purposes not exempted by law).
  • Non-discrimination. Not be discriminated against for exercising your rights under California law.

How to Exercise Your California Rights

You may submit a request by emailing us at support@drivenstudios.com.

We will verify your request using information we have about you (for example, by verifying that you control the email address associated with your account). You may also designate an authorized agent to make requests on your behalf, subject to verification of the agent’s authority and your identity.

9. YOUR EUROPEAN RIGHTS

If you are a resident of the EEA, the UK, or certain other jurisdictions, you may have the following rights regarding your personal data, subject to applicable law:

  • Access. Obtain confirmation of whether we process your personal data and request a copy.
  • Rectification. Request correction of inaccurate personal data and completion of incomplete data.
  • Erasure. Request deletion of your personal data in certain circumstances.
  • Restriction. Request that we restrict the processing of your personal data in certain circumstances.
  • Portability. Receive your personal data in a structured, commonly used, and machine-readable format and request transmission to another controller, where technically feasible.
  • Objection. Object to processing based on our legitimate interests, including profiling. We will honor your objection unless we have compelling legitimate grounds or the processing is necessary for legal claims.
  • Withdraw consent. Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing before withdrawal.
  • Complain to a supervisory authority. Lodge a complaint with the data protection authority in your country of residence, place of work, or where an alleged infringement occurred.

To exercise these rights, contact us at support@drivenstudios.com. We may request additional information to verify your identity and will respond within the time limits set by applicable law.

10. INTERNATIONAL DATA TRANSFERS

We are headquartered in the United States, and many of our service providers are located in the United States or other countries outside your home country. This means your personal information may be transferred to and processed in countries that may not provide the same level of data protection as your country.

11. SECURITY

We use administrative, technical, and physical measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. No security measures are perfect, and we cannot guarantee absolute security. You are responsible for choosing a strong password and keeping it confidential.

12. CHILDREN AND MINORS

The Service is not intended for children under 16, and we do not knowingly collect personal information from children under 16. If you believe that a child under 16 has provided us with personal information, please contact us at support@drivenstudios.com, and we will take appropriate steps to delete the information and, if applicable, terminate the child’s account.

13. THIRD-PARTY SERVICES AND LINKS

The Service may contain links to third-party websites, apps, or services, or may integrate third-party features (such as embedded content or social sharing tools). These third parties may collect information about you when you interact with them.

We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies before providing them with personal information or using their services.

14. “DO NOT TRACK” AND GLOBAL PRIVACY CONTROL

Some browsers offer a “Do Not Track” (DNT) setting that can signal to websites that you do not want to be tracked. The Service does not currently respond to DNT signals.

However, where required by applicable law (including in California), we will recognize and honor valid opt-out preference signals, such as the Global Privacy Control (GPC), in connection with “selling” or “sharing” personal information as defined under the CCPA, to the extent GPC is applicable to our implementation.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make material changes, we will post an updated policy on our website and update the “Last Updated” date. Your continued use of the Service after the effective date of an updated Privacy Policy means you accept the updated policy.

16. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Driven Labs, Inc.Address: 4444 Lakeside, Burbank, CA 91505Email: support@drivenstudios.com