OUR WHY

LIFE IS MEANTTO BE DRIVEN.

You’ve probably loved a car you couldn’t afford, bought one you didn’t need, or sold one you still think about. Maybe all three. You’ve taken the long way home or lost an entire afternoon in the garage without noticing.

We get it.

In a world of endless content and distractions, we believe in making time for stories worth watching and experiences worth pursuing.

That’s why we built Driven: a place where authentic car culture and meaningful connection fuel each other.

Whether you’re a builder, racer, collector, or someone who just knows what they like, you should feel right at home here. There’s room for different tastes, strong opinions, and the kind of conversations that start with a car and end somewhere you never expected.

There will always be more to watch. We’re here to help you discover what moves you.

01 // ARCHITECTURAL DIVERGENCE

BUILT DIFFERENT

Four fundamental commitments that define our platform standard.

01/PROGRAMMING
NOT YOUR USUAL PROGRAMMING.
Stream premium car content, from original series and short films to motorsport coverage and more.
02/ACCESS & EXPERTISE
MORE THAN A FRONT-ROW SEAT.
Get closer to the craft with deep dives and build breakdowns from the minds behind the machines.
03/COMMUNITY
GOOD COMPANY. STRONG OPINIONS.
Find your people, share what’s in your garage, and settle old arguments. Start a few new ones.
04/CREATOR OWNERSHIP
YOUR CONTENT. YOUR CALL.
Quit answering to an algorithm. Pursue your vision, and connect directly with fans who get it.

02 // LEADERSHIP

THE FOUNDERS

CO-FOUNDER • LEAD DRIVER
Tanner Foust
“Motorsport storytelling shouldn't be simplified for an imaginary lowest common denominator. High-velocity engineering is inherently thrilling when captured authentically.”
From championship podiums to Hollywood stunt sets, Tanner has made a career out of finding the limit, then pushing it. He co-founded Driven to bring a racer’s instincts and an engineer’s eye to automotive filmmaking, where hitting the apex is only half the story.
ACCOLADES
- 10-TIME X GAMES MEDALIST
- RALLYCROSS & FORMULA D CHAMP
- STUNT DRIVER
- 332-FOOT HIGH FLIER
CO-FOUNDER • MASTER BUILDER
Emelia Hartford
“When we spend six months building an engine from scratch, the world needs to see the real machining, dyno runs, and grit.”
A record-breaking builder and driver behind a 7.75-second Nissan Z, Emelia co-founded Driven and leads its Creator Grants board. She champions independent machinists, engine builders, and content producers who prioritize craftsmanship over algorithms.
ACCOLADES
- PIKES PEAK RECORD SETTER
- QUARTER-MILE CHAMP
- RACER CREATOR OF THE YEAR
- ACTRESS & PRODUCER
DRIVEN CEO & FOUNDER
Michael George
“Our goal is to reshape how niche audiences experience content, conversation, and culture, minimizing industry noise and barriers in favor of authenticity, ownership, and connection.”
Michael has spent a multi-decade career at the intersection of entertainment, entrepreneurship, and digital media. As founder and CEO of Driven, he’s bringing leading automotive talent together to create a global platform that cuts through commercial noise, gives creators greater ownership, and brings enthusiasts closer to the machines, makers, and stories that move them.
PRODUCTION CREDITS
- RAMBO (2008) AND RIGHTEOUS KILL (2008)
- ORIGINAL SERIES LIKE DRIVEN: AN UNCONVENTIONAL CAR SERIES (2018) AND FRACTAL (2024)